ABOUT US

 ABOUT US

Founded by Salvatore Ruberti in 2022 in Italy, Pola Studio originated as a photographic production studio.
Around this core production framework, a multidisciplinary team composed of professionals, artists, and creatives from diverse backgrounds gradually took shape.
It was precisely through these shared experiences that a central realization emerged: creation is never the result of an isolated act, but springs from the convergence of different perspectives, skills, and sensibilities.
Pola Studio has thus evolved into a collective entity built on the meeting of distinct visions and the conviction that every creative process is, above all, a relational experience.
In a system that often measures value through visibility, performance, and external validation, we are drawn to presence, research, and the vulnerability required to create something authentic.
We are less interested in superstructures than in the people who navigate them. We do not seek perfection, nor an idealized narrative of art. For this reason, our inspiration does not stem from precut models, trends, or established frameworks. It stems from artists.
We do not conceive this space as a destination, but as a continuous practice of listening, dialogue, and mutual transformation.
It is within human space, even before artistic space, that every creative possibility is born.
We imagine a place where people do not merely showcase what they do, but actively participate in the mutual construction of what they can become.
Pola Studio exists for this very reason.
To produce, but also to connect.
To give shape to projects, collaborations, and encounters.
To create space for vision and, above all, for the relationships that make them possible.

The Indoor project is where our philosophy becomes practice.
It is the tangible manifestation of our vision: a space dedicated to dialogue, experimentation, and authentic connection among artists from diverse disciplines.
Simultaneously rooted and nomadic, Indoor activates artistic languages through the relationship between contexts, places, and people.
Each edition gathers distinct sensibilities and practices within a shared ecosystem. Photography, fashion, visual arts, performance, music, and hybrid practices coexist, giving rise to creative processes fueled by listening, exchange, and mutual influence.
Conceived by Pola Studio, Indoor moves away from passive consumption and the concept of the isolated artist. Instead, it embodies a form of expression driven by presence, relationality, and the co-creation of meaning.
More than an exhibition or a conventional event, Indoor functions as a multidisciplinary laboratory where relationships become integral to the creative act, and every participant actively shapes the collective experience.
What emerges is never just a final output, but the entire network of encounters, insights, and transformations that brought it to life.
Indoor is all of us—shaped by the eyes and sensibilities that traverse it.
Indoor does not exist to show what is already there.
It exists to create the conditions for something new to happen.
Indoor occupies, activates, transforms. And leaves a trace.
The zine stems from the desire to preserve and share these traces.
Far from mere documentation, it serves as a testament to a community in motion. Each volume compiles images, projects, and visions from the editions, capturing the depth of the exchanges that took place.
The zine is the physical sedimentation of a collective experience, the story of what can be born when different perspectives converge to share their research, vulnerability, and worldviews.